Sunday, 31 May 2009

Jean Genie


If you're like me, then your jeans are a favourite item in your wardrobe, nay - they could even be the item du jour. Every. Single. Day. I love that familiar softness that just eases you in. That denim - it has the capacity to woo me. And is wildly utilitarian. I can go from playing on the floor with the smalls, wipe some random baby food and have it camouflaged in the denim. Then commando roll out the door to go out dinner (ok ok, like that ever happens - the dinner out thing).

Jeans are an old comfort to me. I keep a few old pairs (just in case I ever revert back to my pre-baby body anytime soon - or maybe they're just in the wardrobe to haunt me, taunt me), but I definitely have my favourites. Lately my they're a pair of Wranglers. Old school cool. None-of-that-ridiculous-mortgage-your- children-to-buy-one-pair-of-denims for me.

Considering denim jeans started life as the hard wearing, low cost fabric in the 18th century, why have the prices spiralled out of control - and more importantly - why do designers think it's ok to charge a Bombfunk MC for this favourite of gold miners and cowboys. Yeeehaw!

Giddy up! I don't think so. I'm not going to be duped. The most expensive pair I own doesn't even fit me properly - it gapes at my derriere (I'm sure they're not the only ones gaping at my derri) and borders on being quite rude! The cheaper ones - like a glove, baby.

So in the interests of recession busting, you can always go to the op shops. That's if you are one heck of a cool kid and love high waisted and/or acid wash and have the cool factor to rock 'em like they oughta be rocked. I myself have never been lucky enough to score a good fitting pair of denims at the oppy. I have to go fresh off the rack. But some people have all the luck. So worth a shot.

But what I'm wanting to tell you about is this. Finally - hooray - she's here at the crux of her denim essay. Cheap Monday. You probably already know about them. If you do, I'm reminding you. If you don't, listen up.

Seriously good quality denims for next to nix. We likey! (Plus they're also doing a mean range of cool sneakers too.) They created a range of denim to sit comfortably amidst a range of higher priced fashion. It works people, it really does.

Here's a great vid about the gang behind the label (Swedishly cool). Here's their website.
Looking to hook yourself up with some new denim delights? Stockists include:
Sydney's Tuchuzy stores, Melbourne's Fat stores. Or you can buy online from Tobi.