Evian always do clever campaigns that capture my attention.
Take their latest to showcase the "Baby Inside".
Everyday people (not just models) can now buy their t-shirts from Colette.
Punters were invited to wear their tees in a funny way, rendez-vous at the water bar and have their photo taken at the water bar by fashion photographer Nathaniel Goldberg. If the photos were funny, they're going to uploaded to the corporate website.
Pretty cool campaign methinks.