Monday, 26 July 2010

Clever AND Cute

Evian always do clever campaigns that capture my attention.

Take their latest to showcase the "Baby Inside".

Everyday people (not just models) can now buy their t-shirts from Colette.
Punters were invited to wear their tees in a funny way, rendez-vous at the water bar and have their photo taken at the water bar by fashion photographer Nathaniel Goldberg. If the photos were funny, they're going to uploaded to the corporate website.
Pretty cool campaign methinks.


Cate P said...

Oooh, I like them, quirky idea

Sam said...

Colette is without a doubt, the coolest shop in Paris. We had to line up just to get in!

Love the shirts too!