Tuesday, 17 April 2012

LEGO Celebrates 50 Years In Australia

Fifty years ago, a man named John Peddie landed in Sydney carrying a briefcase of LEGO. I don't know whether he brought any clothes to change into - Sydney can be humid, it's wise to travel with spare clothes. But nope - John arrived with a suitcase of LEGO to introduce us Aussies to the humble brick.

John, who is still a member on the Australian LEGO Board of Directors said: "The brand name LEGO comes from the Danish expression 'Leg Godt', which translates as 'play well'. When first arriving in the country, this was my mission, to encourage Australia to 'play well' and it remains the same today."

To celebrate the 50th anniversary, LEGO are hosting a series of events all inspired by the iconic LEGO bricks. There are loads of ways to become involved - which we will be doing our utmost to be part of! We live and breath LEGO. It's part of our daily routine - and that's about to ramp up! 

Did you know that every Australian owns an average of 70 LEGO bricks? We have much, much more. In fact we've probably got about 70 Australians worth of LEGO. That's a heck of a lotta LEGO.

Meanwhile, you should totes check out the website, because I just have the hunch something is brewing over there. Something good is brewing. 

This is not a sponsored post. I love LEGO. You love LEGO. We can all LEGO love together.

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