Between now and February 4th, hotfoot it to Hoyts and watch Oscar nominee Naomi Watts and UNICEF ambassador Ewan McGregor in The Impossible.
Because for every ticket sold, $1 from each ticket sale will be donated to UNICEF Australia.
That's a pretty good wicket!
Some background, if you please:
The 2004 Boxing Day tsunami was one of the worst humanitarian emergencies in history.
UNICEF was on the ground to support children and their families immediately after the wave’s impact, helping to distribute basic food and health supplies as well as caring for children who were separated from family or orphaned.
The Impossible is based on the true story of one family’s effort to survive this unforgiving disaster.